Tuesday, October 14, 2008
European Search Engine Looks For Sale or Merger
UK-Based Gasta Search Engine Network Enters Into Sales / Merger Talks
The Gasta search network is a blended search that will deliver web results, news, videos, and images with one single keyword search, then lets users social bookmark search results in their own library. The Gasta search network extends its reach into Europe and USA, has search engines launched in South Africa, China, and Japan. Gasta is a European trademark and the Gasta search engine was last year's winner of the PWC award for innovation, it also holds one of the UK most valuable property domain holdings.
Belfast, Ireland (PRWEB) October 14, 2008 -- It was announced here today that the Belfast-based web 2.0 Search Engine Network Gasta is in talks with several companies for a possible sale or merger. A well established player in European, US, and Asian search, The Gasta.com search engine network currently consists of 450+ Domains, is translated into six languages, offers a contextualised ad system, powerful SEO options, keyword management tools, and full service administration to create, launch, and quickly deploy new search engines in emerging markets and geographical regions as needed.
Gasta has created a very easy to use back-end admin system that is designed for non technical use, within the admin you can add new keywords, manage ad campaigns, replicate advertising codes, and launch new search index's and directories in minutes, Gasta has developed its own text based contextualised ad system, InstantAdsTM and the keyword direct hit service SearchMatchTM allowing users to buy targeted keywords for the geographic region they do business in. As well as this there are many SEO options including InstantLinksTM the free link exchange system that publishes the main directory." We can launch new search engines in emerging regions very easily, with the rapid deployment platform we have developed" said Higgins. "We can launch in Poland and Malaysia very quickly and have been looking out for possible local partners on the ground in these regions".
While Gasta.com is well-established in the Search Industry, it has chosen to maintain a low profile and provided state of the art services to its visitors and advertisers. Christian Nielsen, owner of NielsenTech.com, an Internet consulting firm located in the US said he has used Gasta for many years. "Yes, I was submitting client sites to Gasta's system back as early as 1999 when we started doing SEO and web promotion. They have evolved over the years, and we have keep in contact due to their attitude of service and ethics. Most other firms in the US don't seem to know about them and that's been a competitive edge for us."
Gasta.com owner Francis Higgins believes that now is a 'good time' to transition the search engines network due to the convergence of web 2.0 technologies. Higgins said "We believe that we have created great distribution platform to easily explore and rapidly develop new and emerging regions. We have looked into the possibility of partnering with a mobile carrier to deliver local mobile search in which great opportunities are coming in the future, Gasta works well now on mobiles but we would need the expertise of the big carriers to make an impact and monetize the service.
We have worked hard over the past 12 years to improve the reach and the depth of the Gasta network. With the rapid deployment and white label solution we have developed we can quickly launch blended search engines that will bring up web results, videos, news, and images with one keyword. Our brand commands a high level of respect by those that are familiar with us and those that do some research will see our extensive digital footprint built up over the years that shows our quality and consistency and has established our brand's value in the search marketing industry."
Contacts
Francis Higgins
Comm Director Gasta Search Networks
bizz @ amiwired.com
+44(0)2890333748
Mob:+44(0)7816447363
Monday, October 6, 2008
Sale Of Search Engine Network Generates Traffic
We've been getting a lot of emails looking for more information about the European Search Engine Network that I posted about the other day. To eliminate some of the questions, I am posting some more information about this 12 year old network of sites that is built upon their search technology. The more I learn about what they have, the more potential I see for someone with additional skills, capital, and other resources to tie into what they already have and expand on or into the European market.
Here is some more information:
- Monthly traffic of 3,000,000+ per month across the network.
- 3,500 current /past advertisers
- Registered as a European distribution partner for Microsoft Adwords.
- A partner with Google Doubleclick and Adsense.
- Has the ability to deploy new local search engines quickly.
- Currently targeting markets in Europe, US, and several other countries as well as several topics, such as travel.
- Owns at least 4 trademarks
- Currently has 450+ Domains launched on their servers.
Domains:
· International
· US
· UK
· Ireland
· Europe
· Austria
· France
· Germany
· Italy
· Spain
· India
· China
· Japan
· South Africa
· Money
· Travel
· and several others
If you are interested or require more information please let me know and I will put you in touch with the company. I've been friends with the owner for some time now and agreed to help them find a buyer if I can.
I would have thought the current economic situation would have made it difficult to generate interest in a search network such as this, but I was clearly wrong. There are many that would like to expand their current holdings and sites like social networks, consumer shopping sites, auction sites, and sites that are based on UGC (User Generated Content) seem to be super interested in adding mature search to the current offerings. Building is always an option, but why build and re-invent the wheel when you can buy.
And I just learned today that one of my old favorite UK search engines, www.Burf.com was sold and now has a new owner.
If you need to reach me, just Google "NielsenTech" and you should be able to contact me.
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